Estimating ad quality from observed user behavior

Details Estimating ad quality from observed user behavior Estimating ad quality from observed user behavior

2005-12-30

2011-11-22

Weiss, John (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014510

Reexamination Certificate

active

08065184

ABSTRACT:
A system obtains ratings associated with a first set of advertisements hosted by one or more servers, where the ratings indicate a quality of the first set of advertisements. The system observes multiple different first user actions associated with user selection of advertisements of the first set of advertisements and derives a statistical model using the observed first user actions and the obtained ratings. The system further observes second user actions associated with user selection of a second advertisement hosted by the one or more servers and uses the statistical model and the second user actions to estimate a quality of the second advertisement.

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