Encoding ad and/or ad serving information in a click URL

Details Encoding ad and/or ad serving information in a click URL Encoding ad and/or ad serving information in a click URL

2011-04-19

2011-04-19

Donaghue, Larry (Department: 2441)

Electrical computers and digital processing systems: multicomput

Computer network managing

Computer network monitoring

C705S014410, C705S014690, C705S014730

Reexamination Certificate

active

07930384

ABSTRACT:
The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include an identity of the ad; an identity of the advertiser; and/or various other ad serving parameters.

REFERENCES:
patent: 5724424 (1998-03-01), Gifford
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5901287 (1999-05-01), Bull et al.
patent: 5937390 (1999-08-01), Hyodo
patent: 5948061 (1999-09-01), Merriman et al.
patent: 5959623 (1999-09-01), Van Hoff et al.
patent: 5960409 (1999-09-01), Wexler
patent: 2002/0010757 (2002-01-01), Granik et al.
patent: 2003/0035139 (2003-02-01), Tomita et al.
patent: 2003/0101271 (2003-05-01), Smith et al.
patent: 2004/0054588 (2004-03-01), Jacobs et al.
patent: 2004/0054589 (2004-03-01), Nicholas et al.
patent: 2004/0083133 (2004-04-01), Nicholas et al.
patent: 2004/0117259 (2004-06-01), Morrisroe et al.
patent: 2005/0086309 (2005-04-01), Galli et al.
T. Berners-Lee, et al, “Uniform Resource Identifiers (URI): General Syntax,”Network Working Group, Request for Comments: 2396(Aug. 1999).
comp.infosystems.www.providers Mar. 14, 1995 posting.
FocaLink business plan dated Jun. 6, 1995.
Nov. 7, 1995 email from Jason Strober to Ron Kovas, David Zinman, and Karen Johnson.
Nov. 13, 1995 email from Jason Strober to Jennifer Ratner, copying Ron Kovas, David Zinman, and Michael Wang.
Nov. 21, 1995 email from Jason Strober to “aroskey@nww.com”.
Dec. 5, 1995 email from Jennifer Ratner to wigley@utne.com.
Dec. 12, 1995 email from Michael Wang to Jason Strober.
Major Companies, Ad Agencies Using New Internet Ad Server; Focalink's SmartBanner Enables Cost-Effective Marketing on the Web, Business Wire, Feb. 5, 1996.
comp.infosystems.www.servers.unix Feb. 15, 1996 posting.
Mar. 14, 1996 “Welcome to FocaLink!” promotional package.
Declaration of Dwight Merriman (Feb. 9, 2001).
Preliminary Invalidity Contentions,Web Tracking Solutions LLC and Daniel WexlervsGoogle Inc., Civil Action No. 1:08-CV-03139, dated Jun. 26, 2009 (12 pgs.).
Preliminary Invalidity Contentions (Exhibits),Web Tracking Solutions LLC and Daniel WexlervsGoogle Inc., Civil Action No. 1:08-CV-03139 (60 pgs.) (Jun. 26, 2009).
CERN WebServer Config/Rules (Web page), 1994.
CERN WebServer httpd Guide, 1994.
Edelbrock & Borwankar, Building Successful Internet Businesses, IDG Books Worldwide, Inc., US, 1996.
getrequest.cpp file.
GN WebServer version 2.24 code cgi.c file.
Graham, Ian S., HTML Sourcebook, John Wiley & Sons (1995) (ISBN 0471118494).
Internet Draft: HyperText Transfer Protocol—HTTP/1.0, pp. 1-46, 1996.
Internet Draft: Bassic HTTP as Defined in 1992.
Kohda & Endo, Ubiquitous Advertising on the WWW: Merging Advertisement on the Browser, 1996.
log.cpp file.
Meeker, Mary, The Internet Advertising Report, HarperBusiness, US, 1997.
NCSA HTTPd v. 1.4.2 code (src/http—config.c), 1995.
NCSA HTTPd v. 1.4.2 code(src/http—log.c), 1995.
NCSA HTTPd v. 1.4.2 code (src/http—script.c), 1995.
Novak & Hoffman, New Metrics for New Media: Toward the Development of Web Measurement Standards, 1996.
O'Reilly, Tim, Publishing Models for Internet Commerce, Communications of the ACM, Jun. 1996/vol. 39, No. 6, pp. 79-86.
RFC 1945, 1996.
“The Rise of the Infomediary,” The Economist, Jun. 24, 1999.
Zeff & Aronson, Advertising on the Internet (1st ed.), 1997.
Apache WebServer 1.0 code mod—alias.c file, 1995.
Apache WebServer 1.0 Documentation, 1995.
CERN WebServer httpd CGI/HTImageDoc (Web page), 1994.
CERN WebServer httpd Documentation files CGI/Overview (Web page), 1994.
NCSA HTTPd v. 1.4.2 code (cgi-bin/srm.conf-dist).
NCSA HTTPd v. 1.5 Documentation file HTTPd.ps, 1995.
PHP Programming Language Source Code version 1.08 phpl.c file, 1995.
Spinner v. 1.0b12 WebServer code (server/modules/cgi.lpc).
Spinner v. 1.0b12 WebServer code (server/modules/directories.lpc).
Spinner v. 1.0b12 WebServer code (server/modules/htaccess.lpc).
Spinner v. 1.0b12 WebServer code (server/modules/mainconfig.lpc).
Spinner v. 1.0b12 WebServer code (server/modules/redirect.lpc).
Spinner WebServer Documentation configuration (configuration/specific).
Spinner WebServer Documentation configuration (faq).
Spinner WebServer Documentation configuration (modules).
Spinner WebServer Documentation configuration (mods/relay).
Spinner WebServer Documentation configuration (redirect).
Spinner WebServer Documentation configuration (server/modules/htaccess.lpc).
Ex parte Merriman et al, Appeal No. 2009-005869, (BPAI May 20, 2010) (26 pgs.)

Affiliated with

Also associated with

Rating

Encoding ad and/or ad serving information in a click URL does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Encoding ad and/or ad serving information in a click URL, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Encoding ad and/or ad serving information in a click URL will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2653121