Data processing: database and file management or data structures – Database and file access – Search engines
Reexamination Certificate
2005-12-05
2010-11-09
Robinson, Greta L (Department: 2169)
Data processing: database and file management or data structures
Database and file access
Search engines
C707S706000, C705S014100, C705S037000
Reexamination Certificate
active
07831585
ABSTRACT:
A task-based advertisement system and method are provided. The system employs high-order concepts (e.g., booking a flight, checking stock quotes etc.) embodied in “task(s)” which can then be bid upon by advertisers. The task(s) employed by the system are based upon a semantic solution to a natural-language query. The system includes a search engine that is capable of serving content in response to user query(ies). The system further includes a task server that can include hardware and/or software to retrieve task(s) in response to user query(ies). The task(s) retrieved by the task server can be presented to advertiser(s) who can bid on the task(s).
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“Technial Forum: Machine
Katariya Sanjeev
Ramsey William D.
Merchant & Gould P.C.
Microsoft Corporation
Robinson Greta L
Truong Dennis
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