Embedding advertisements based on names

Details Embedding advertisements based on names Embedding advertisements based on names

2011-01-18

2011-01-18

Al-Hashemi, Sana (Department: 2156)

Data processing: database and file management or data structures

Database and file access

Search engines

C707S708000, C707S721000

Reexamination Certificate

active

07873621

ABSTRACT:
The present disclosure includes a system and method for embedding advertisements associated with names. In some implementations, a method includes receiving a request for an advertisement to embed in a Web page identifying one or more search results. The search results are based, at least in part, on a name of an individual. One or more advertisements associated with the name of the individual are identified.

REFERENCES:
patent: 5040218 (1991-08-01), Vitale et al.
patent: 7246128 (2007-07-01), Jordahl
patent: 2006/0020593 (2006-01-01), Ramsaier et al.
patent: 2009/0029687 (2009-01-01), Ramer et al.
patent: 2009/0204386 (2009-08-01), Seligman et al.

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