Embedded advertising enhancements in interactive computer...

Details Embedded advertising enhancements in interactive computer... Embedded advertising enhancements in interactive computer...

2011-03-08

2011-03-08

Hotaling, John M (Department: 3714)

Amusement devices: games

Including means for processing electronic data

Perceptible output or display

C705S014400, C705S014490

Reexamination Certificate

active

07901288

ABSTRACT:
Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.

REFERENCES:
patent: 6231347 (2001-05-01), Tsai
patent: 6298481 (2001-10-01), Kosaka et al.
patent: 2003/0078972 (2003-04-01), Tapissier et al.
patent: 2004/0148221 (2004-07-01), Chu
patent: 2004/0204238 (2004-10-01), Aoki
“Licensing opportunity: a technology that enables interactive, dynamic rich media format advertising into on-line video games,”http://www.cambridgenetwork.co.uk/pooled/articles/BF—NEWSTART/view.asp?Q=BF—NEWSTART—185497.
Kathy Prentice, “Your client's message in video games,” http://medialifemagazine.com/artman/publish/article—2241.asp.
“Double Fusion Fun Media, Serious Results,” http://www.doublefusion.com/faq.htm.

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