Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Patent
1996-10-16
1999-12-07
MacDonald, Allen R.
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
705 14, 705 27, G06F 1900
Patent
active
059999144
ABSTRACT:
An electronic promotion system apparatus and method provide promotions across a computer network. The promotion system includes a shopper browser communicating with a merchant server. A shopper places an order using the shopper browser. The order is received by the merchant server. A purchasing pipeline executing in the merchant server process the order. The purchasing pipeline includes a promotion component. The promotion component determines the eligibility of the shopper for each one of multiple promotions using information stored in a promotion table. Furthermore, the eligibility of each item on the shopper order to trigger each one of the multiple promotions is determined. Additionally, the eligibility of each item on the shopper order to receive an award is determined. The awards are then applied appropriately. Each item may be used to trigger only one promotion where awards were granted. Furthermore, each item may only receive one award. Thus, a merchant may offer multiple promotions while ensuring the promotions are applied as intended.
REFERENCES:
patent: 4799156 (1989-01-01), Shavit et al.
patent: 4825045 (1989-04-01), Humble
patent: 5053957 (1991-10-01), Suzuki
patent: 5347632 (1994-09-01), Filepp et al.
patent: 5537314 (1996-07-01), Kanter
patent: 5710887 (1998-01-01), Chelliah et al.
patent: 5734838 (1998-03-01), Robinson et al.
eShop Technology Merchant Manual, Feb. 21, 1996.
eShop Technology overview, Internet (http://www.eshop.com/corp/technology.html), Jan. 1, 1996.
eShop In The News--Recent Press Release. Internet address: http://www.eshop.com/corp/technology.html, May 1996.
eShop Technology overview, Internet address: http://www.eshop.com/corp/technology.html. This reference was copied from the Internet and printed in or about May 1996; the pages are dated Jan. 1, 1996.
eShop.TM. Technology Merchant Manual, Feb. 21, 1996. This document contains proprietary material subject to M.P.E.P. .sctn. 724.
Blinn Arnold
Cohen Michael Ari
Lorton Michael
Stein Gregory J.
Caudle Penny
MacDonald Allen R.
Microsoft Corporation
LandOfFree
Electronic promotion system for an electronic merchant system does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Electronic promotion system for an electronic merchant system, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Electronic promotion system for an electronic merchant system will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-835822