Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2007-04-03
2007-04-03
Kelley, Chris (Department: 2623)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S032000, C725S035000, C725S042000, C725S141000, C370S473000
Reexamination Certificate
active
09800899
ABSTRACT:
A system is provided to distribute electronic information contents D0containing advertisement to a user, and process advertisement information D2at the user side. This system comprises an information distribution apparatus19for distributing advertisement information D2to the user; and a plurality of information processing apparatuses8for receiving and storing the electronic information contents D0distributed from the information distribution apparatus19, reading out the electronic information contents D0according to the user operation, and processing the electronic information contents D2, thereby outputting the advertisement video image and its audio. With this configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatuses8in unreal time (asynchronously) like playing a game.In this manner, there can be constructed a electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.
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Hossain Farzana E.
Kelley Chris
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