Editorial related advertising content delivery system

Details Editorial related advertising content delivery system Editorial related advertising content delivery system

2007-04-25

2009-10-20

Corrielus, Jean M (Department: 2162)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000, C707S793000, C707S793000, C709S217000, C709S219000, C717S168000

Reexamination Certificate

active

07606810

ABSTRACT:
A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.

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Firstlight, EUpolitix Requirements Specification, Dec. 2002.

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