Dynamically targeting online advertising messages to users

Details Dynamically targeting online advertising messages to users Dynamically targeting online advertising messages to users

2007-08-07

2007-08-07

Carlson, Jeffrey D. (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

09721441

ABSTRACT:
A facility for providing targeted advertising messages is described. The facility receives advertising requests each identifying a user. For each received advertising request, the facility applies a sequence of conditions to information relating to the identified user. The facility replies to each advertising request with an advertising message associated with the first condition in the applied sequence that is satisfied.

REFERENCES:
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patent: 6134532 (2000-10-01), Lazarus et al.
patent: 6286005 (2001-09-01), Cannon
patent: 6470079 (2002-10-01), Benson
patent: 6654725 (2003-11-01), Langheinrich et al.
patent: 2000056720 (2000-02-01), None
Cheng, Kipp, “Engage technology plays follow the user”, Oct. 11, 1999, Brandweek, v40n38, pp. 34.

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