Dynamic selection of outbound marketing events

Details Dynamic selection of outbound marketing events Dynamic selection of outbound marketing events

2005-05-03

2010-11-02

Myhre, James W (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014100, C705S014130, C705S014520, C705S014530, C705S014610, C705S014660, C707S999100

Reexamination Certificate

active

07827061

ABSTRACT:
A database system and method for ordering marketing events for offering to a candidate. The database system comprises a database manager software application, a first database structure storing a first list identifying marketing events, and a second database structure storing a second list of candidates. The database manager software application is stored on a computer readable medium. The database manager software application comprises an optimization tool. Each marketing event from the first list comprises a marketing offer and an identified channel means for communicating the marketing offer. The optimization tool is for optimizing and sorting, the marketing events from the first list for a first candidate from said second list.

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