Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or...
Reexamination Certificate
2011-02-22
2011-02-22
Ouellette, Jonathan (Department: 3629)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
C705S319000
Reexamination Certificate
active
07895049
ABSTRACT:
Embodiments are directed towards managing an adaptive media object to dynamically represent a persona reflecting a group's (or individual's) online and/or offline activities and behaviors. The group selects the adaptive media object to represent their persona digitally. The group may indicate which activities, actions, and/or behaviors are to be used to adapt the persona, and may further specify at least one mapping of a selected activity, action, and/or behavior to a change in the configuration of the adaptive media object. In one embodiment, the various activities, actions, and/or behaviors may be input to a machine learning algorithm that dynamically determines the changes to the adaptive media object. The adaptive media object may serve as a single point of contact for the group or individual for communications. The adaptive media object configuration may also change based upon the client device used to access the adaptive media object.
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Davis Marc E.
Lopez Rodrigo
O'Sullivan Joseph J.
Poelker Cole J.
Frommer & Lawrence & Haug LLP
Ouellette Jonathan
Wiegand Jamie L.
Yahoo ! Inc.
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