Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2005-05-17
2005-05-17
Young, John Leonard (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S026640, C707S793000, C711S133000
Reexamination Certificate
active
06895387
ABSTRACT:
A system and method for dynamically marketing products and/or services to an end user of a device over a network based on a stored configuration profile of the client device are disclosed. The method generally comprises identifying at least one advertisement campaign according to a rules engine, applying the rules of the rules engine to the end user device profile, generating an advertisement campaign request containing a listing of at least one of the identified advertisement campaigns, transmitting the advertisement campaign request to an advertisement server over a network, receiving a dynamic advertisement application from the advertisement server, and executing the dynamic advertisement application for presenting the at least one advertisement campaign to the end user of the device.
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Balasubramaniam Chandrasekar
Katchapalayam Babu
Lingarkar Ravi
Revashetti Siddaraya B.
Roberts M. Beauchamp
Hamaty Christopher J.
Networks Associates Technology Inc.
Young John Leonard
Zilka-Kotab, PC
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