Distributing personalized content

Details Distributing personalized content Distributing personalized content

2008-07-01

2008-07-01

Phan, Man U. (Department: 2619)

Multiplex communications

Pathfinding or routing

Switching a message which includes an address header

C370S355000, C370S390000, C707S793000, C725S046000

Reexamination Certificate

active

07394816

ABSTRACT:
The invention provides a method and system for distributing personalized content to potentially large numbers of recipients. A pool is selected, from among all content available for distribution, of those content elements that will be made available for simultaneous distribution, and personalized content is selected for distribution from that pool. The content of the pool can change with new selections over time. For each individual recipient, content elements in the pool are examined to determine if they are predicted to be of sufficient interest to that recipient for distribution, and if so, those content elements are distributed. If not, successive content elements in the pool are examined, relaxing the standard for sufficient interest, until at least one content element is found and distributed to the individual recipient.

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