Data processing: database and file management or data structures – Database and file access – Preparing data for information retrieval
Reexamination Certificate
2011-03-01
2011-03-01
Vital, Pierre M (Department: 2156)
Data processing: database and file management or data structures
Database and file access
Preparing data for information retrieval
C707S944000, C705S014490
Reexamination Certificate
active
07899824
ABSTRACT:
A cluster extractor extracts a plurality of clusters based on communication records between communication terminals. A clustering coefficient calculator, an average path length calculator, and a degree distribution calculator calculate a clustering coefficient, an average path length in an advertisement distribution target cluster, and a degree distribution, respectively, based on communication records between communication terminals belonging to an advertisement distribution target cluster. An advertising strategy determiner determines an advertising strategy, based on the clustering coefficient and the average path length, and a distribution target determiner determines a distribution target terminal, based on the degree distribution and the advertising strategy. A determined target notifier notifies a communication management device of the distribution target terminal and the advertising strategy and an advertisement distributor distributes an advertisement according to the advertising strategy to the distribution target communication terminal.
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Akinaga Yoshikazu
Ihara Takeshi
Miura Akira
Sasaki Jun
Nofal Christopher P
NTT Docomo Inc.
Oblon, Spivak McClelland, Maier & Neustadt, L.L.P.
Vital Pierre M
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