Distributed scalable media environment for movie advertising...

Data processing: presentation processing of document – operator i – Operator interface – On screen video or audio system interface

Reexamination Certificate

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Details

C715S972000, C715S719000, C715S720000, C715S724000

Reexamination Certificate

active

07877689

ABSTRACT:
Ads are placed in a movie using a graphical interface that enables selecting of the ads from a set of ads, selecting frames of the movie for the ad, and selecting locations in the frames for the ads. Each of the ad and the movie can be a still image, a full motion video, an audio, a graphic or a combination thereof. An executable command may also be a part of the ad that is inserted, the command being selected for execution by a viewer of the ad when the movie is played to the viewer.

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