Displaying paid search listings in proportion to advertiser...

Details Displaying paid search listings in proportion to advertiser... Displaying paid search listings in proportion to advertiser...

2003-03-31

2008-11-18

LeRoux, Etienne P (Department: 2161)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000

Reexamination Certificate

active

07454409

ABSTRACT:
In a pay for placement database search system, in which advertisers pay to include their search listings in a database to be provided with search results in response to queries from searchers, each advertiser decides how much money he wants to spend on a search term. The search provider displays the advertisers' listings in proportion to the amount of money the respective advertisers spend. This permits the advertisers to subscribe to the database search system, deciding how much to pay for a subscription for a predetermined time period. The search provider can recommend an optimal spend amount for the advertisers.

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