Displaying advertisement on user terminal

Details Displaying advertisement on user terminal Displaying advertisement on user terminal

2011-04-12

2011-04-12

Lonsberry, Hunter B (Department: 2421)

Interactive video distribution systems

Operator interface

Interactive product selection

C725S035000, C725S051000

Reexamination Certificate

active

07926076

ABSTRACT:
A method of displaying an independent advertisement while providing a broadcasting service and a user terminal executing the method are disclosed. In one embodiment, the user terminal outputs broadcast data, received from a broadcasting system, during a broadcast program output period, then outputs stored advertisement data received earlier from an advertisement server or advertisement data received real time during a predetermined advertisement data output period, and outputs broadcast data received real time at the end of the advertisement data output period. According to at least one embodiment, a broadcasting device and an advertising device can be separated to have targeted advertisements delivered to a user during a commercial time of regular broadcasting, maximizing the effect of advertisement.

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Japanese Office Action dated Jun. 29, 2010 for JP 2007-556089.
Japanese Office Action dated Nov. 2, 2010 for JP 2007-556089.

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