Special receptacle or package – Combined or convertible – Including booklet – leaflet or record means
Patent
1998-09-14
1999-09-14
Foster, Jim
Special receptacle or package
Combined or convertible
Including booklet, leaflet or record means
53474, 2064595, 206470, B65D 7500
Patent
active
059508205
ABSTRACT:
A greeting card and gift display kit is configured to instill a sense of surprise in an examining customer, so that the customer feels as though he or she is the recipient of a gift, and thereby receives emotional enjoyment, and is motivated to purchase the card and gift for someone else. The kit includes a transparent display case containing a gift box in which both the gift and the card are inserted upside-down, plus wrapping materials for the gift box. The greeting card is placed on top of the box lid facing the front side of the display case, so that a `gift-related` expression on the greeting card is viewable through the front of the display case. A folded card containing use instructions and an aperture for viewing the open gift box from the rear of the display case is inserted in the bottom of the display case. A portion of the folded card extends to a front side of the display case and contains a phrase suggesting that the purchaser turn the display case over to its reverse side, whereby the customer can be `surprised` by the gift that is viewable through the aperture in the card stock. The display case further includes a pouch, into which the gift is inserted when placed with the greeting card inside the gift box, to be wrapped and presented to the intended recipient.
REFERENCES:
patent: 4840275 (1989-06-01), Fiaola et al.
patent: 5251759 (1993-10-01), Gannon et al.
patent: 5289917 (1994-03-01), Chabria
patent: 5292003 (1994-03-01), Baghdassarian
patent: 5575384 (1996-11-01), Saye
patent: 5673796 (1997-10-01), Tulloch
patent: 5740959 (1998-04-01), Savage
patent: 5875893 (1999-03-01), Lee et al.
Foster Jim
Wands Charles E.
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