Supports: racks – Specially mounted – Wall or window
Patent
1993-12-01
1995-11-14
Braun, Leslie A.
Supports: racks
Specially mounted
Wall or window
211 94, A47B 4700
Patent
active
054658527
DESCRIPTION:
BRIEF SUMMARY
The present invention is related to a display frame for the exposure of small articles, according to the preamble of the claims.
In today's society the consumer is surrounded by thousands of signals of different kinds. A merchant desiring to compete with this attention, has to direct his message to the human feelings to stimulate the desire to buy. This is a fact for millions of people around the world being involved with marketing and sale.
How is it possible to transmit to the customer the feelings connected with a product to be sold? The colour is one of the strongest visual signals influencing our association ability. We connect for example Christmas with red colour, Easter with yellow and absolutely not the summer with grey.
Many groups of persons need an exposure which is correct according to the season and the time. With small products such as fashion accessories and esthetic small articles, a background colour corresponding to the colour of the season will be an important mean to emphasize the actuality of the product.
By displaying articles effort is made to present these in a best possible way and to the largest extent possible to adjust to the trends within the specific trade as to presentation, such as following the changes connected with the season for display, also in connection with using of colours generally.
It is one of a salesman's functions to attract the attention of the consumer and by means of the exposure of the articles to stimulate the desire to buy. Colours greatly are used to attract customers. On the other side many large groups of articles exist which always have to adjust to the fashion contacted exposure expression of the specific season or period. This means that for small articles especially, such as fashion accessories and esthetical small articles, the correct background colour of the season is an important means to expose no only the product but also its actuality.
Small articles in this meaning of the word normally are displaced in large amounts by hanging them from hooks, rails or shelves. Certainly each product in this connection also claims its own attraction when being displayed. It therefore is desired relatively quickly to be able to adjust to fashion changes, such as changing the colour of the background for the displayed articles or to change the colour because this will establish the impression that something new continuously is happening at the exhibition. The systems as used today are designed in such a way that one person needs at least one week to take down and hang up again in front of another background, all displayed articles in an average jewellery shop.
With the display frame according to the present invention, however, such a change of the background may be a matter of hours at the most. This is achieved with the display frame according to the invention as described by the features stated in the claims.
In the drawing FIG. 1 discloses schematically a fair stand comprising a number of interconnected display frames according to the present invention, FIG. 2 discloses a detail in perspective of an assembly of several display frames according to the present invention, such as for a cupboard or box type structure or an angled wall section, exposing jewellery in front of a wall the character of which may be selected for the special purpose and even exchanged, if desired.
FIG. 1 discloses an example of display show cases and display walls assembled by the display frame according to the present invention. The show case wall may consist of planes and boxes combined with each other to suit the specific location and assignment. Such display walls provide a possibility of hanging up articles for display, such as jewelers and smaller products, in front of a rear wall or rear plate 1, emphasizing the articles to be displaced.
The display frame according to the present invention may be used as pure frames such as disclosed in FIG. 1, however also being interconnected to a three dimensional figure in the room corresponding to a cupboard or a box 4 as disclosed in FI
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Koks Maarten
Titulaer Franz
Braun Leslie A.
Collins Catherine S.
Loitegaard Birgit
Titulaer Franz
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