Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Patent
1995-12-13
1999-02-16
Cosimano, Edward R.
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
3408253, 379 9312, 705 26, 705 27, G06F 1760, H04M 1108
Patent
active
058730680
DESCRIPTION:
BRIEF SUMMARY
This application is based on an International Application Ser. No. PCT/CA94/00332, filed Jun. 14, 1994, which designated the U.S. as a continuation in part application, which is based on U.S. patent application Ser. No. 08/076,648, filed Jun. 14, 1993, still pending.
FIELD OF THE INVENTION
The present invention relates to a method and an apparatus for creating a marketing communications channel whereby display based informational, promotional and advertisement messages are delivered through a public telephone network to unattended screen based devices in a non-intrusive manner.
BACKGROUND OF THE INVENTION
As screen based telephony becomes more prevalent, there is a need to employ these screens to provide a marketing communications channel that has attributes that exceed those of traditional mass marketing communications channels--television, radio, direct mail and telephone soliciting. Existing channels are not intrinsically targetable and measurable, i.e. they do not intrinsically have the ability to target a single screen based device or any group of screen based devices with messages that are based on consumer demographics or buying behaviour.
SUMMARY OF THE INVENTION
The present invention provides a marketing communications channel that is intrinsically targetable and measurable. The ability to target a single screen based device or any group of screen based devices with messages that are based on consumer demographics or buying behaviour means that messages have more relevance to consumers and advertisers. Targeting can be controlled by: direct marketers--thereby increasing the effectiveness of the message; and by the consumer--thereby increasing the acceptance of the message. Since this medium is connected to the public telephone network, it provides for a high degree of measurability. Messages prompt users to generate calls directly to the marketer or to interactive information systems. These calls can be counted by traditional telephony means providing response measurement statistics for the direct marketer.
One aspect of the present invention is defined as a marketing system for use in a public switched telephone system having stored program controlled switches connected to customer premise equipment having an Analog Display Service Interface, the system comprising a storage device for storing predetermined information respecting each of customer premise equipment, a device for assembling and managing messages including creating a message to be delivered to one or more of the customer premise equipment, linking each message with one or more of the customer premise equipment, scheduling the delivery of the messages at a predetermined time, and measuring the response of each customer premise equipment to messages delivered thereto.
Another aspect of the present invention is defined as a process for non-intrusively delivering informational, promotional and advertisement messages over a public telephone network to unattended screen based devices, comprising the steps of creating a message to be delivered, storing said message, selecting one or more of said screen based devices to which said message is to be delivered, scheduling said message for delivery at a predetermined time, delivering said message at said predetermined time, detecting a response to said message; and storing said response.
The preferred embodiment introduces DBM messages as targeted display based informational, promotional and advertising messages delivered through the public switched telephone network to consumer's unattended screen based devices in a non-intrusive manner. A second embodiment expands this fundamental concept and calls this component of DBM messages the "little". After viewing the "little" message, the consumer may call up a detailed message known as the "lot" and then, if desired, place a call to a retailer in the "call" step.
BRIEF DESCRIPTION OF THE DRAWINGS
These and other features of the invention will become more apparent from the following description in which reference is made to the appended d
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Beaumont Robert M.
Bouchard J. Marc
Doiron Danny J.
Drummond Douglas B.
Keevill Christopher G.
Cosimano Edward R.
New North Media Inc.
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