Display apparatus

Card – picture – or sign exhibiting – Changing exhibitor – Single reel and web

Patent

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Details

G09F 1121

Patent

active

050976117

ABSTRACT:
An advertising and information display includes a mounting bracket for attaching the display to a conventional retail shelving unit or other structural support, a fixed carrier for holding a relatively small, continuously displayed information medium, and a flexible, user-operable, automatically-retracting carrier for holding a substantially larger, intermittently displayed information medium. The fixed carrier holds a removable user-enticing placard that does not interfere visually or physically with nearby exhibits or products located on that or adjacent shelves. The flexible carrier is preferably a plastic, cloth, or paper sheet which is mounted behind the fixed carrier on a spring-loaded roller or other automatically retracting storage device. A brake preferably controls retraction speed.

REFERENCES:
patent: 4188992 (1980-02-01), Segerljung
patent: 4292751 (1981-10-01), Snyder, Jr.

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