Direct mail advertising booklet and method of production

Details Direct mail advertising booklet and method of production Direct mail advertising booklet and method of production

1975-06-23

1976-09-28

Burr, Edgar S.

Sheet-material associating

Associating and folding

Stapling or stitching

270 41, B41L 4312

Patent

active

039827461

ABSTRACT:
A low cost self-contained, direct-mail advertising booklet, particularly adapted to be a self-mailer type of booklet. A plurality of continuous strips or sheets of paper-like material are superposed and attached together to form a series of booklets in a continuous web. Personalized information such as a name, address, etc. is applied to a portion of the web or to a card or sheet or the like which is attached to the web. The web is folded so that the personalized information is used as a mailing address for the booklet. Separation of the booklet from the web may occur before or after folding occurs. The portion of each booklet which carries the personalized information may be readily removed from other portions of the booklet and placed in the mail by the receiver of the booklet to indicate his acceptance of an offer or the like set forth in the booklet.

REFERENCES:
patent: 2969003 (1961-01-01), Rapp
patent: 3104799 (1963-09-01), Steidinger
patent: 3411699 (1968-11-01), Pine
patent: 3554438 (1971-01-01), Malderghem
patent: 3665817 (1972-05-01), Katz
patent: 3743273 (1973-07-01), Katz

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