Digital radio ad enhancements

Details Digital radio ad enhancements Digital radio ad enhancements

2005-10-04

2005-10-04

Chin, Vivian (Department: 2682)

Telecommunications

Wireless distribution system

Combined with diverse art device

C455S018000, C455S301000, C455S086000, C455S087000, C705S014270

Reexamination Certificate

active

06952559

ABSTRACT:
A digital radio stores advertisements for substitution during a broadcast for a bumpable advertisement within the broadcast. Upon detecting a bumpable advertisement within a predetermined broadcast period, the digital radio checks for higher priority stored advertisements—such as advertisements which were broadcast when the digital radio was not tuned to the station being monitored—and substitutes advertisements according to a priority scheme. Prioritization includes whether the advertisement has been played to the listener at least once during the broadcast period, and may extend to fee-based priority enhancements and tie-breakers or to selection based upon geographic location and/or direction of travel of a vehicle in which the digital radio is located.

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patent: 6615039 (2003-09-01), Eldering
patent: 2002/0184091 (2002-12-01), Pudar
Marcus, Method and Apparatus for Creation, Distribution, Assembly and Verification of Media, Jul. 11,2002, Patent Application Publication.

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