Data processing: database and file management or data structures – Database and file access – Query optimization
Reexamination Certificate
2007-06-01
2010-12-28
Jalil, Neveen Abel (Department: 2165)
Data processing: database and file management or data structures
Database and file access
Query optimization
C705S014540
Reexamination Certificate
active
07860859
ABSTRACT:
Techniques for determining search query information for an advertising campaign and communicating the search query information to a sponsor of the advertising campaign are described. The techniques include receiving, from a sponsor of the advertisement, a request for search query information relating to the advertisement having been presented by a search service, identifying previously executed search queries submitted by users of the search service, wherein search results of the identified search queries have been presented with the advertisement to one or more users of the search service, compiling search query information, the search query information including ad performance data associated with the advertisement for the identified search queries, and providing the sponsor with the compiled search query information. A user interface may be generated to receive user input of selection criteria and provide an interface to search query information.
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Bapna Abhishek
Haugen Frances B.
Osman Osman Ahmed
Yan Weipeng
Abel Jalil Neveen
Fish & Richardson P.C.
Google Inc.
Kinsaul Daniel
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