Determining proximity to topics of advertisements

Details Determining proximity to topics of advertisements Determining proximity to topics of advertisements

2007-04-17

2011-12-27

Coby, Frantz (Department: 2156)

Data processing: database and file management or data structures

Database and file access

Record, file, and data search and comparisons

C707S770000, C707S771000, C707S772000, C707S773000, C707S774000, C707S775000

Reexamination Certificate

active

08086624

ABSTRACT:
The present disclosure includes a system and method for determining proximity to topics of content items (e.g., an advertisement or “ad”). In some implementations, a method includes identifying search criteria associated with keywords of a content item. The keywords used in determining whether or not to embed the content item in Web pages including search results. Numerical scores for the search criteria is determined based, at least in part, on a topic of the content item, the numerical score indicative of proximity to the topic of the content item.

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