Determining a minimum price

Details Determining a minimum price Determining a minimum price

2003-01-24

2008-03-25

Weisberger, R. (Department: 3693)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

Reexamination Certificate

active

07349876

ABSTRACT:
Different minimum prices are assigned to different ad serving constraints (such as keywords, geolocations, serving times, etc.). A single auction minimum price may be determined for an auction using the minimum prices assigned to satisfied serving constraints of ads participating in the auction.

REFERENCES:
patent: 6704716 (2004-03-01), Force
Cash is the key to a true portal: Goto.com has found a way to make searching profitable in itself, in a radical departure from the service other sites and engines provide; [London edition] Jackson, Tim. Financial Times. London (UK): Feb. 2, 1999. p. 16.

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