Interactive video distribution systems – Use surveying or monitoring – Monitoring physical reaction or presence of viewer
Reexamination Certificate
2005-11-22
2005-11-22
Srivastava, Vivek (Department: 2617)
Interactive video distribution systems
Use surveying or monitoring
Monitoring physical reaction or presence of viewer
C725S025000, C348S156000
Reexamination Certificate
active
06968565
ABSTRACT:
The invention enables and/or facilitates the display of personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network. The invention enables identification of particular content observers at a content display site using analysis of content observation behavior at a content display site, data regarding one or more physical characteristics of content observers in the vicinity of the content display device during display of particular content, and/or analysis of demographic characteristics of possible content observers at the content display site. The invention prevents unauthorized access to data produced as part of identification of the content observer.
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Covell Michele M.
Johnson Bonnie M.
Miller Gavin S. P.
Saunders Steven E.
Slaney Malcolm
Srivastava Vivek
Van Pelt & Yi & James LLP
Vulcan Patents LLC
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