Detecting and measuring exposure to media content items

Details Detecting and measuring exposure to media content items Detecting and measuring exposure to media content items

2005-08-30

2009-11-24

Sobutka, Philip J (Department: 2618)

Telecommunications

Audience survey or program distribution use accounting

C725S009000, C725S019000

Reexamination Certificate

active

07623823

ABSTRACT:
User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.

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