Delivery of data including preloaded advertising data

Details Delivery of data including preloaded advertising data Delivery of data including preloaded advertising data

1994-10-11

1997-09-09

Apley, Richard J.

Education and demonstration

Cathode ray screen display and audio means

32420726, 324226, 324260, 33355R, 340989, 342457, 342458, 701300, G09B 500, G01B 714, G08G 1123, G01S 302

Patent

active

056649487

ABSTRACT:
Advertising information is preloaded into a collection of remote receiving and presentation devices. A presentation command delivered to the device then causes presentation of the stored advertisement. Each stored advertisement is also associated with one or more presentation conditions causing, when detected, automatic presentation. Such presentation conditions include proximity to a given location, scheduled periodic presentation, time of day presentation, and a variety of other conditions detectable at the remote presentation device. The illustrated method and apparatus for advertising presentation requires but a single broadcast signal transmission of a given advertisement, but provides multiple presentations of such advertisement at the presenting devices. In this manner, the advertiser enjoys efficient use of broadcast signal transmission time.

REFERENCES:
patent: 4857840 (1989-08-01), Lanchais
patent: 4973952 (1990-11-01), Malec et al.

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