Declarative page view and click tracking systems and methods

Details Declarative page view and click tracking systems and methods Declarative page view and click tracking systems and methods

2003-08-21

2008-08-05

Cardone, Jason (Department: 2145)

Electrical computers and digital processing systems: multicomput

Distributed data processing

Client/server

C709S224000, C709S232000, C709S238000, C709S239000, C709S246000, C725S022000, C707S793000, C707S793000, C707S793000

Reexamination Certificate

active

07409422

ABSTRACT:
Declarative page view and click tracking systems and methods are described. To utilize page view and/or click tracking, a web page developer includes a link identifier in a function call or build anchor tag call of a web page. A tracking server identifies links that include the link identifier and replaces the links with modified links that include a tracking identifier for use with a tracking system. When a modified link is selected, tracking is initiated for the link. If the tracking cannot be initiated within a specified timeout period, a client is redirected to the site identified in the link without waiting for the tracking to occur.

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