Data processing technique for scoring bank customer relationship

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Finance

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G06F15700

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06009415&

ABSTRACT:
A Relationship scoring and Incentive Reward awarding process determines a Relationship score for the Relationships between a Bank and each of its customers. Such Relationships may include deposit accounts, loan accounts, and customer referrals. Customer data describing the Relationship between the Bank and its customers is furnished by the customers and extracted from a Bank customer information file. Incentive Rewards, such as reduced loan rates or increased deposit account interest, are awarded to customers based on the Relationship scores. Management reports summarize the Relationships between the Bank and its customers and provide marketing information.

REFERENCES:
patent: 5025372 (1991-06-01), Barton et al.
patent: 5056019 (1991-10-01), Schultz et al.
TWA the Frequent Flight Bonus Program.
Sun, "Checking Out the Customer", Washington Post.
Wall Street Journal 3 Star, Eastern, Aug. 7, 1986, p. 21 "Grocery Stores Copy Airlines with Frequency Buyer Bonuses".
PR Newswire, Anaheim, CA., Jun. 16, 1989; "Catalina Marketing Corp. Outmaneuvers Citicorp POS, . . . ". pp. 1&2.
The Harrison Library, Ref. #1, 1988 (21 pages).
The Harrison Library, Ref. #2, 1989 (64 pages).
News Release, First National Bank of Clarion, Iowa, Jun. 1, 1990.
Loyalty Banking Program, Loyal Customer Reward Program, 1st Nat'l. Bk. Clarion Jun. '90.
Welcome to the World of Frequent Flyer, American Banker, Franzoni, Sep. 13, 1990.

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