Data processing system for integrated tracking and management of

Details Data processing system for integrated tracking and management of Data processing system for integrated tracking and management of

1997-06-10

1999-11-23

Poinvil, Frantzy

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

G06F15700

Patent

active

059917407

ABSTRACT:
A data processing system manages transaction related information generated on a network of interconnected public access computers, including monitoring purchases and providing referral fee accounting based thereon. The integrated software package establishes a platform for Merchants and Site Owners for managing the negotiation of promotional and commercial contracts, the implementation of resulting promotional and commercial efforts, and final accounting in accordance with pre-established criteria. The system thus enables network users to take advantage of a retail sales channel on public or private electronic networks.

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Bruce Judson, "Luring Advertisers Prospects to the Web", Advertising Age, p. 16, Aug. 7, 1995.

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