Data processing: database and file management or data structures – Database and file access – Query optimization
Reexamination Certificate
2007-01-09
2010-11-16
Cottingham, John R. (Department: 2167)
Data processing: database and file management or data structures
Database and file access
Query optimization
C707S758000
Reexamination Certificate
active
07836045
ABSTRACT:
A method for improving web search results based on analysis of users' offline activities that are related to their online search. Web search results, including local search results, for a user may be improved by monitoring the actions of users when not interacting with the web search engine. By monitoring “offline” activities (e.g., telephone calls) and matching a person participating in an activity (e.g., the person making a telephone call) to a search engine user, a set of preferences for a given user may be determined, which may be used to select and sort web search results for that user. Preference data for one user may be used to select and sort web search results for other users, including those for which the search engine does not have preference data.
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Website: http://en.wikipedia.org/wiki/Pay—per—ranking, Pay per Ranking, Wikipedia, the free encyclopedia.
Website: http://en.wikipedia.org/wiki/Pay-per-call, Pay per call, Wikipedia, the free encyclopedia.
Website: http://en.wikipedia.org/wiki/Pay—per—click, Pay per click, Wikipedia, the free encyclopedia.
Approximatch, Inc.
Cottingham John R.
Pham Michael
Zilka-Kotab, PC
LandOfFree
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