Customized geographical location indexing

Details Customized geographical location indexing Customized geographical location indexing

2008-09-30

2011-11-01

Robinson, Greta (Department: 2169)

Data processing: database and file management or data structures

Database and file access

Preparing data for information retrieval

C707S798000

Reexamination Certificate

active

08051087

ABSTRACT:
A system is disclosed for customizing a geographic location index based on user preferences. The system obtains geographic data provided by a user and generates a customized geographic region based on the obtained geographic data. The system generates relationship data corresponding to the new customized geographic region. The system updates the geographic location index based on the new customized geographic region and corresponding relationship data. Thereafter, on-line content may be delivered to an audience associated with the new customized geographic region, thereby allowing the user, such as an advertiser or publisher, to define targeting regions that are optimal to their specific business environment.

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