Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Patent
1997-09-06
2000-02-29
Teska, Kevin J.
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
707103, 345335, G06F 1760
Patent
active
060321296
ABSTRACT:
This invention relates to an electronic commerce software catalog system and a method of use. This electronic catalog system is specifically designed to provide the electronic shoppers with a customer-centric, virtual shopping experience by first facilitating the creation of customer-personas and their catalog-content affinities by a "Sales Representative", secondly facilitating the persona-association based configuration of a "Customer-Actor", by the actual "Shopper". Thirdly, the shopper selects an "on-the-desktop" computer directed "Sales-Advisor", that generates advice on catalog navigation, product applications and product function that is tuned to the proxy customer's configured personality and specific needs.
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Database Systems Concepts, Henry F. Korth, Abraham Silberschatz, 2nd ed, 1991.
Greef Arthur Reginald
Hrelic Darko
Shumacher John F.
Frejd Russell W.
International Business Machines - Corporation
Meyers Steven J.
Teska Kevin J.
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