Customer activated multi-value (CAM) card

Details Customer activated multi-value (CAM) card Customer activated multi-value (CAM) card

2006-07-04

2006-07-04

Nguyen, Cuong (Department: 3661)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

C705S039000, C705S035000, C705S042000, C705S044000, C235S380000

Reexamination Certificate

active

07072864

ABSTRACT:
The Customer Activated Multi-Value (CAM) card provides a customer with a primary use as a transaction card which can be further activated to have a secondary use as a credit card. The CAM card can be activated as a transaction card or as a transaction card with a credit card feature. Activation of the CAM card as a transaction card allows the customer to purchase goods and services from one specific vendor and to establish a relationship with that vendor for the goods or services rendered (for example, telephone calling card or gasoline product purchasing card) while enjoying reward benefits based on those purchases. Activation of the credit feature of the card allows the customer to interact with any merchant that accepts traditional credit cards such as VISA®, MASTERCARD®, AMERICAN EXPRESS®, or DISCOVER®. The combination of features allows a customer to purchase various goods and services from several different merchants. If the customer chooses to activate the CAM card as both a transaction card and a credit card, the customer is given the benefit of using the card in both manners described above.

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