Custom queries for segmentation

Data processing: database and file management or data structures – Database design – Data structure types

Reexamination Certificate

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Details

C707S793000, C707S793000, C705S014270, C705S014270

Reexamination Certificate

active

07627553

ABSTRACT:
Methods, systems, and data structure custom queries for segmentation. Queries are imported into a segmentation tool and modified. The queries are associated with data sources that are not mapped within the segmentation tool. Parts of the queries are manually supplied or imported into the segmentation tool and parts of the queries are automatically generated based table and key selections associated with a customer hierarchy. When the custom queries are executed the query results provide customer segmentations for desired marketing campaigns.

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