Custom content gift cards

Details Custom content gift cards Custom content gift cards

2011-06-14

2011-06-14

Hess, Daniel A (Department: 2876)

Registers

Systems controlled by data bearing records

C235S492000

Reexamination Certificate

active

07959065

ABSTRACT:
There is provided a customized gift card and methods for customizing the gift card with buyer-selected downloadable content. A buyer may associate pre-purchased downloadable content with a gift card such that the card is “preloaded” for a recipient. The recipient may then redeem the customized gift card and download or access the pre-purchased content. The customized gift card may also include a buyer-selected image and/or personalized message on the face of the card. Alternatively, the customized gift card may have a generic design. Various methods are provided for producing the cards and selecting the downloadable content, including purchasing the card online and having it delivered; buying a generic card and associating content with it online; and purchasing and preloading the card at a dispenser, or kiosk.

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