Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2002-05-16
2011-12-20
Lonsberry, Hunter (Department: 2421)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S032000, C725S040000, C725S044000
Reexamination Certificate
active
08082565
ABSTRACT:
A communications server increases the value of cable and communication services by enabling the integration of packet network content with directed advertising in a managed environment. Such services may include Video On Demand and videoconferencing running on a Converged Communication Platform. Content processing within the server enables the combining of streaming content with different types of ads. Content integration is controlled through software negotiations between subscriber, advertiser, and content provider software agents. The rate, selection, placement, and number of advertisements within a television program or videoconference can also be determined. The ability to custom tailor content and advertisements increases the value of advertising, lowers costs to subscribers, improves the viewing experience, and disburdens transaction participants from the manual tasks that would otherwise be required during transaction setup.
REFERENCES:
patent: 7444659 (2008-10-01), Lemmons
Intel Corporation
Lonsberry Hunter
Pillsbury Winthrop Shaw & Pittman LLP
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