Content replacement in electronically-provided archived...

Data processing: presentation processing of document – operator i – Presentation processing of document

Reexamination Certificate

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Details

Other Related Categories

C715S234000

Type

Reexamination Certificate

Status

active

Patent number

07831898

Description

ABSTRACT:
A document, publication or a portion of a publication containing collateral information (e.g. advertisements) is delivered in electronic form, preferably appearing electronically as it appears in traditional printed form. Collateral information associated with the document, publication or portion of the publication is dynamically replaced, enabling the user to potentially receive more useful and relevant information and enabling the publisher to potentially generate new revenue from the replaced collateral information.

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patent: 2004/0243470 (2004-12-01), Ozer et al.
Deng, J., et al., “Local web advertisement through dynamic active proxy,”IEEE International Conference on Multimedia and Expo., Jul. 30-Aug. 2, 2000, ISBN: 0 7803 6536 4, vol. 2, 1183-1186.
Mazur, L., “When next for the banner ad?,”Internet Business Magazine Ltd., Jul. 2000, ISSN. 1366-2821, 78-83.
Raghu, S., “Dynamic profiling of consumers for customized offerings over the Internet: a model and anyalysis,”J. Decision Support Systems, 2001, ISSN: 0167-9236, 32, 117-134.

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