Content identification expansion

Data processing: database and file management or data structures – Database design – Data structure types

Reexamination Certificate

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Details

C705S014270

Reexamination Certificate

active

07657514

ABSTRACT:
Content of a first type, such as web pages, are identified in response to a query. One or more correlated entities are identified based on the content of the first type. Content of a second type, such as advertisements, are identified based on the one or more of the correlated entities.

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