Content discovery and differential advertising in video...

Interactive video distribution systems – Use surveying or monitoring – Monitoring physical reaction or presence of viewer

Reexamination Certificate

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Details

C725S109000, C725S110000, C725S111000, C709S219000, C709S231000

Reexamination Certificate

active

07865915

ABSTRACT:
A method and apparatus for monitoring use patterns or services available information in video distribution networks. A network termination unit receives the video content through a port, demodulates and decodes the signals to produce display signals. The display signals are displayed on a viewing device connected to the network termination unit and the network termination unit monitors the use patterns and/or services available information of the viewing device. The unit then formats the use patterns or services available information into use pattern network packets and transmits them. A content analyzer receives use pattern packet from a network termination unit and decode them to access the data. The content analyzer then analyzes the use patterns and/or services available information and characterizes the unit. The characterization of the unit is then used to target content to that unit.

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