Content attribute impact invalidation method

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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C705S001100, C725S009000, C725S014000

Reexamination Certificate

active

10241840

ABSTRACT:
The invention concerns a method of determining the effect of content attributes on content ratings. The method may include obtaining content attributes, recording set-top box events as content is experienced without knowing individual-specific demographic information, correlating set-top box events to content attributes, and analyzing the correlations of set-top box events to content attributes over time to estimate the effect of content attributes on content ratings.

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