Consumer targeting methods, systems, and computer program...

Details Consumer targeting methods, systems, and computer program... Consumer targeting methods, systems, and computer program...

2006-09-29

2010-06-01

Myhre, James W (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014490

Reexamination Certificate

active

07729942

ABSTRACT:
Methods, systems and computer program products target specific consumers for a marketing campaign of goods and/or services by: (a) defining a multi-factorial mathematical model of defined parameters; (b) calculating a numerical value using the multi-factorial mathematical model for respective consumers; then (c) ranking the consumers based on the calculated value associated with the model.

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