Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-06-13
2006-06-13
Coby, Frantz (Department: 2161)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000, C707S793000, C707S793000
Reexamination Certificate
active
07062510
ABSTRACT:
Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.
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Coby Frantz
Prime Research Alliance E., Inc.
Technology Patents & Licensing, Inc.
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