Computer processes for identifying related items and...

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Reexamination Certificate

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C705S014670, C705S014730

Reexamination Certificate

active

07945475

ABSTRACT:
A computer-implemented service analyzes purchase histories and/or other types of behavioral data of users on an aggregated basis to detect and quantify associations between particular items represented in an electronic catalog. The detected associations are stored in a mapping structure that maps items to related items, and is used to recommend items to users of the electronic catalog.

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