Computer implemented system and method for enhancing keyword...

Details Computer implemented system and method for enhancing keyword... Computer implemented system and method for enhancing keyword...

2011-07-05

2011-07-05

Woo, Isaac M (Department: 2166)

Data processing: database and file management or data structures

Database design

Data structure types

C707S802000, C707S822000, C707S828000

Reexamination Certificate

active

07974989

ABSTRACT:
A computerized system which implements a method for obtaining an improved set of relevant keywords from an initial set of relevant keywords and their associated relative ratings, utilizing the proven expertise and reliability of existing keyword expansion tools and the accumulated experience of search engines. The method comprises iterating over keyword seeds, search engines' results and keyword suggestion sources' results, merging lists of keywords and combining their scores by means of an optimization method and learned effectiveness of result sources. Keyword relevance scores may be effectively used to distribute a content provider's resources amongst keywords thereby to achieve inclusion and optimization in search engines' results. The system input is a set of one or more seed keywords and the system produces an expanded list of unique keywords, each keyword typically accompanied by a computed relevance score.

REFERENCES:
patent: 2006/0248078 (2006-11-01), Gross et al.
patent: 2008/0065440 (2008-03-01), Graham et al.
https://adwords.google.com/select/KeywordToolExternal, May 5, 2008.
K. Bartz et al.,Logistic Regression and Collaborative Filtering for Sponsored Search Term Recommendation, Jun. 2006.
V. Abhishek,Keyword Generation for Search Engine Advertising using Semantic Similarity between Terms, May 2007, WWW2007.
Joshi, Motwani,Keyword Generation for Search Engine Advertising, Dec 2006, ICDM Workshops 2006.
http://tools/seobook.com/keyword-tools/seobook/, May 5, 2008.
http://inventory.overture.com/d/searchinventory/suggestion, May 5, 2008.
http://www.wordtracker.com/, May 5, 2008.

Affiliated with

Also associated with

Rating

Computer implemented system and method for enhancing keyword... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Computer implemented system and method for enhancing keyword..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Computer implemented system and method for enhancing keyword... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2631653