Common database system for sales and marketing process

Details Common database system for sales and marketing process Common database system for sales and marketing process

2007-02-13

2007-02-13

Jeanty, Romain (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

09923646

ABSTRACT:
A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.

REFERENCES:
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patent: 6925441 (2005-08-01), Jones et al.
patent: WO 9750240 (1997-12-01), None
“Lloyds Attempts to Produce Central Database of Customers”, Jul. 1987, Beverage World, Dialog file 583, Accession No. 01238395.
Katherine “Database marketing: Leaves marketing to the branches”, Nov. 1994, Bank Marketing v26n11 pp. 22-30, Dialog file 15, Accession No. 00933684.

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