Cluster-based and rule-based approach for automated...

Details Cluster-based and rule-based approach for automated... Cluster-based and rule-based approach for automated...

1999-10-29

2008-12-30

Starks, Jr., Wilbert L (Department: 2129)

Data processing: artificial intelligence

Knowledge processing system

Knowledge representation and reasoning technique

C706S045000

Reexamination Certificate

active

07472102

ABSTRACT:
Targeted delivery of items with inventory management using a cluster-based approach or a rule-based approach is disclosed. An example of items is advertisements. Each item is allocated to one or more clusters. The allocation is made based on a predetermined criterion accounting for at least a quota for each item and possibly a constraint for each cluster. The former can refer to the number of times an item must be shown. The latter can refer to the number of times a given group of web pages is likely to be visited by users, and hence is the number of times items can be shown in a given cluster. The invention is not limited to any particular definition of what constitutes a cluster or item.

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