Data processing: database and file management or data structures – Database and file access – Search engines
Reexamination Certificate
2011-02-08
2011-02-08
Mofiz, Apu M (Department: 2161)
Data processing: database and file management or data structures
Database and file access
Search engines
C707S707000, C707S708000, C707S709000
Reexamination Certificate
active
07885952
ABSTRACT:
The subject disclosure pertains to systems and methods that facilitate detection of cloaked web pages. Commercial value of search terms and/or queries can be indicative of the likelihood that web pages associated with the keywords or queries are cloaked. Commercial value can be determined based upon popularity of terms and/or advertisement market value as established based upon advertising revenue, fees and the like. Commercial value can be utilized in conjunction with term frequency difference analysis to identify a cloaked page automatically. In addition, commercial values of terms associated with web pages can be used to order or prioritize web pages for further analysis.
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Chellapilla Kumar H.
Chickering David M.
Microsoft Corporation
Mofiz Apu M
Nguyen Cindy
Turocy & Watson LLP
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