Cloaking detection utilizing popularity and market value

Data processing: database and file management or data structures – Database and file access – Search engines

Reexamination Certificate

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Details

C707S707000, C707S708000, C707S709000

Reexamination Certificate

active

07885952

ABSTRACT:
The subject disclosure pertains to systems and methods that facilitate detection of cloaked web pages. Commercial value of search terms and/or queries can be indicative of the likelihood that web pages associated with the keywords or queries are cloaked. Commercial value can be determined based upon popularity of terms and/or advertisement market value as established based upon advertising revenue, fees and the like. Commercial value can be utilized in conjunction with term frequency difference analysis to identify a cloaked page automatically. In addition, commercial values of terms associated with web pages can be used to order or prioritize web pages for further analysis.

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